Shamit Khemka – Significance of social responsibility for small businesses

Shamit Khemka, the founder of SynapseIndia, has been a relentless advocate of social responsibility of businesses. He has been associated with several social welfare organizations and offers professional guidance to their initiatives. Corporate social responsibility is a global and popular phenomenon across large companies. But the trend is yet to get adoption and popularity among small businesses.

Shamit Khemka believes that the definition of business success has changed it no more revolves around just making profits. Being socially responsible is beneficial for companies in different ways. It has been observed that socially responsible companies attract passionate talent. Today, the majority of the workforce is composed of millennials. They are more likely to work for a cause than for a business.

Another important advantage of running a CSR program is that it boosts that brand image of a business. It also increases the curiosity around a company alongside increasing goodwill. Corporate social responsibility also attracts new investment, driving business growth and expansion.

Click here to know more about Shamit Khemka :
https://www.youtube.com/watch?v=PcgrrS2-JGA