Shamit Khemka – Overcoming CSR challenges through strategic planning

Shamit Khemka, the founder of SynapseIndia, believes in efficient partnering strategies in order to make a meaningful contribution to society. SynapseIndia has a years-long partnership with the International Chandramauli Charitable Trust in Varanasi, India.

A CSR project must focus on key areas of interaction between a company and society. CSR initiatives should address the most crucial issues faced by society and offer a long-term solution to major challenges. The companies need to focus on value creation programs. The main challenge here is to bring forth innovative CSR thinking and merging them with business strategies.

The company should also expand its strategic ambitions while dealing with CSR. This could encompass philanthropy and long-term partnership with social and charitable organizations. The starting point in such strategies should be outlining the overall CSR activities and potential outcomes.

Corporate social responsibility is a good way of reinforcing an organizations vision and core values. All kinds of businesses have an impact on society. Therefore, every enterprise should recognize their responsibilities to society and contribute in the best way possible.

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